What happens when a piece of gum becomes a key? Leo Burnett and PXP turned a pack of Trident into a gateway for in-game content — players chewed and unlocked an exclusive skin, bridging the physical and digital worlds in a way no one saw coming. I was the lead motion designer responsible for the campaign's case video, translating this mechanic into a dynamic and compelling visual narrative — built to shine at festivals like Cannes Lions.